Bajan pop singer Rihanna's wild lifestyle has cost her a lucrative modelling deal with skincare brand Nivea.
In an interview with German newspaper Welt , Nivea's new CEO, Stefan Heidenreich, aired his concern about the role the 24-year-old played in modelling for the brand.
"Rihanna is a no go... I do not understand how to bring the core brand of Nivea in conjunction with Rihanna" he said, explaining: "Nivea is a company which stands for trust, family and reliability."
Rihanna was chosen to front Nivea's 100th birthday campaign last year, and a head and half-body shot of her featured upon limited-edition tins of the body cream.
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